Resources

Knowledge that turns reporting into decisions

Guides and insights from the JUSTADDSUGAR practice: social media KPIs, benchmarks and creative performance, explained for teams that have to act on the numbers.

Illustration: a vertical video surrounded by six metric signals (reach, watch time, engagement, clicks, conversions, sentiment)

Guide

Creative Performance on Social Media: Which KPIs Really Count

Which KPIs show whether a creative concept works on social media? The JUSTADDSUGAR guide to reach, video views, engagement, creator content, CTR, conversions and sentiment.

31 August 2026 · 20 min read

Illustration: a campaign bar chart against three dashed benchmark lines, with a compass beside it

Insight

Measuring Social Media Success: Which Benchmarks Really Help?

How do you measure social media success properly? A compact guide to historical values, publisher benchmarks and objectives. And why sugarLENS turns benchmarking into creative intelligence.

31 August 2026 · 4 min read