by JUSTADDSUGAR
Social media and creative analytics platform by JUSTADDSUGAR.
The Performance Brain for creative production: AI-powered analysis that ranks, explains and learns from your ad performance on Meta, YouTube, TikTok, Snapchat, Reddit and more, so every new brief is data-informed.
See the live demoEverything your creative team needs
From data ingestion to AI-powered learnings, sugarLENS closes the loop between performance data and creative production.
AI video analysis
AI watches your best and weakest videos and writes down why they work or fail.
Rankings by the real KPI
Each creative is ranked on what its campaign was bought for: watch time, CPC or CPO.
All platforms, one view
Meta, YouTube, TikTok, Snapchat and Reddit, paid and organic, measured the same way.
Creative learnings
What to repeat and what to drop, traced back to the ads it came from.
Performance Brain
Forecasts, alerts and a chat assistant that quotes the same numbers as the dashboard.
From portfolio to creative
Start with every brand and end on a single ad, with your filters kept at each step.
From ads to intelligence
STEP 01: Ingest
Daily data from five ad platforms, checked against each ad manager.
STEP 02: Rank
Every creative is scored on its campaign's own KPI: watch time, CPC or CPO.
STEP 03: Analyze
AI watches the best and weakest videos and explains what works and what fails.
STEP 04: Learn
Those findings become do and avoid learnings for the next brief.
Explore the live dashboard
This is the real sugarLENS running right here on the page, loaded with demo data. Click in, filter, drill down, nothing to install.
Guides and insights from the practice
How to read social media KPIs, which benchmarks actually help, and how creative performance turns into the next brief.
Average Watch Time: Why TikTok, Meta and YouTube Numbers Can't Be Compared 1:1
Why average watch time measures different things on TikTok, Meta and YouTube: views, autoplay, ThruPlay, per view vs per person. And how to read AWT properly.
Competitor Analysis in Paid Social: What You Can See and What You Cannot
Meta Ad Library, TikTok and organic profiles: what competitors reveal publicly, what stays hidden and how to turn it into creative hypotheses you can test.
CPC, CTR or CPO: Which KPI for Which Funnel Stage?
Which KPI should lead in awareness, consideration, traffic and conversion? One lead KPI and guardrails per stage, link clicks vs all clicks, and why the objective decides.
Frequently asked questions
What is sugarLENS?
sugarLENS is a social media and creative analytics platform by JUSTADDSUGAR. It unifies paid advertising data from Meta, YouTube, TikTok and more in one dashboard, ranks every ad creative by performance, and uses AI vision to explain why creatives win or fail.
What is creative performance analytics?
Creative analytics measures advertising performance at the level of the individual creative instead of just the campaign: hooks, composition styles, and formats. sugarLENS turns those patterns into actionable do-and-avoid learnings for your next brief.
Which platforms does sugarLENS support?
Meta (Facebook and Instagram), YouTube via Google Ads, TikTok, Snapchat and Reddit, with spend, impressions, CTR, CPC, watch time, and conversions unified in one cross-platform view. Pricing shows which of them a plan includes; additional platforms are possible on request.
Who is sugarLENS for?
Brands and agency teams running paid social ads who want creative-level answers, not just campaign metrics. Plans start with Enterprise Basic (790 € per month); Enterprise Pro adds Creative Deep Dive, AI Insights, and forecasting.
How is sugarLENS different from classic social media analytics tools?
Classic tools count likes and followers. sugarLENS starts with the creative itself: AI vision analyzes your best and worst ads, and the learnings flow straight back into creative production. Organic is in too, Facebook, Instagram, TikTok, YouTube and LinkedIn pages next to the paid results, with comments, sentiment and a community inbox, so paid and organic are judged on one screen.