Product updates
What shipped
The milestones, newest first. Smaller fixes and refinements ship almost daily and are not listed here.
September 2026
Benchmark report and product updates on the website
The anonymised cross-client benchmarks and this update log are public.
September 2026
Two verdicts per creative
Every creative gets a separate creative verdict and performance verdict, and reach campaigns are judged on CPM instead of watch time.
September 2026
Competitor Intel with Market Pulse
Competitor benchmarks on Instagram, YouTube and the TikTok ad library, plus a weekly market read with sources and search trends.
September 2026
Client access groups
One access definition for every login of a customer, edited once, previewed per member before saving.
September 2026
Charts rebuilt on Apache ECharts
Every chart in the product on one library, with a unified tooltip and a click on any peak that opens the creatives behind it.
August 2026
Reddit Ads, the fifth platform
Reddit joins Meta, TikTok, YouTube and Snapchat, reconciled to the cent against the ad manager.
August 2026
MCP connector
Claude, ChatGPT, Gemini and your own agents read sugarLENS data through OAuth 2.1, with the same numbers the dashboard shows.
August 2026
Monthly report deck
The month as a client-ready slide deck, assembled live from the dashboard, editable and exportable as native PowerPoint.
August 2026
Ad sets in the campaign drill-down
Campaigns open into ad sets and ad sets into creatives, with identity backfilled to 100 percent on every platform.
August 2026
Learnings the AI reads before it judges
Team feedback is distilled into standing rules per brand, each with a measured lift, and read into every new analysis.
August 2026
Organic performance and audience
Paid versus organic per account, traffic lights on every post, and the follower audience by gender, age, country and city.
August 2026
Strategic Analysis: brand recall and message recall
Every cut reports the second the brand appears and how much of the audience was still watching.
July 2026
Social listening and the community inbox
Comments from Meta and TikTok with sentiment, one inbox to reply, hide and route across every brand.
July 2026
Revenue and ROAS
Purchase value and ROAS from the Meta and TikTok pixels, end to end.
June 2026
Media planning and the what-if simulator
Plan grid, benchmarks, Excel import and export, and a simulator that shows what a budget change does to the KPIs.
June 2026
Export to PowerPoint, PDF and Excel
Any client tab becomes a themed deck with native charts.
May 2026
Countries, creators and forecasts
Per-country metrics on every view, performance by creator, and damped-trend forecasts per client and platform.
April 2026
Three platforms, one dashboard
YouTube and TikTok join Meta. Client logins, the AI assistant and the creative feedback loop ship in the same month.
March 2026
sugarLENS is born
Meta ad ingestion, the ranking engine and the first AI video analysis.