Product updates
What shipped
The milestones, newest first. Smaller fixes and refinements ship almost daily and are not listed here.
October 2026
Competitor Intel: Google ads and your own competitor set
Every Google ad a competitor ran in the market, from Google's Ads Transparency Center, beside their TikTok ads, and competitors you add, remove and re-sync yourself per market.
October 2026
MySpace by brand, My Cockpit for client logins
MySpace follows brands instead of platform accounts, with one card per brand across its platforms, and client logins can now get My Cockpit, the personal widget board whose widgets open the asset or campaign behind them.
October 2026
A media plan you can type over
Type your own CPM, impressions or orders into the forecast like in Excel and the related figures follow, and an Excel import can replace the plan with a new version instead of stacking it underneath.
October 2026
Community on every channel
Comments on Instagram ads, YouTube ad videos and channels and a brand's own TikTok videos join Community with sentiment, and sugarLENS no longer stores who wrote a comment: each one links to its post instead.
October 2026
Compare campaigns, and periods by calendar week
Tick up to four campaigns to compare them side by side with their markets, totals and CPV, and run the Period Comparison by calendar week with the goal mix behind each period.
October 2026
Organic and paid, post by post
Boosted posts and Spark Ads split their views and interactions into organic and paid with the paid spend, the organic trend draws one line per channel, and a click on a day lists the posts published that day.
October 2026
Content clusters
Group a brand's creatives by keywords in their ad and campaign names, filter the whole account by them and compare the clusters side by side, with naming lists imported from Excel and a mapping check to send to the brand.
October 2026
Monthly report: Paid vs Organic
A Paid vs Organic slide with every channel side by side, and asset slides built from the assets you pick, over several months and combined across platforms.
October 2026
sugarChat checks every number
Each figure in an answer is checked against the data it came from, totals across videos, campaigns or creators are calculated by sugarLENS itself, and assets rank across Meta and YouTube in one answer.
October 2026
Two-factor authentication
Authenticator app or email codes per login, optional or mandatory per organisation, with an admin reset.
October 2026
MCP for your own AI tool
Enterprise Pro customers connect Claude, ChatGPT, Gemini or their own agents to their sugarLENS numbers: 250 units a month, data only, usage meter on the profile.
October 2026
Pricing with one monthly price
Every plan states one price per month.
September 2026
Executive Summary health check
Budget pacing against the media plan and every platform's KPIs against your own targets, on one screen.
September 2026
Cost per Message
Every video creative priced at the second the brand first appears, across campaigns.
September 2026
YouTube and LinkedIn organic
A YouTube channel and a LinkedIn company page next to Facebook, Instagram and TikTok: views, watch time, followers, posts and audience.
September 2026
Plan vs. Actual
Annual pacing and every media plan line against what its campaign delivered, with targets under the KPIs.
September 2026
Creative tags and cross-platform creatives
Tag creatives by audience, category and content pillar, and see every creative once with Meta and YouTube side by side.
September 2026
Audit log and access periods
Who created, changed or removed which login, an end date per client login, and passwords from known breaches refused.
September 2026
The 60-second product film
Ten capabilities in one minute on the landing page, with German subtitles.
September 2026
Product updates on the website
The key milestones since March 2026 are public as an update log, no login needed.
September 2026
Two verdicts per creative
Every creative gets a separate creative verdict and performance verdict, and reach campaigns are judged on CPM instead of watch time.
September 2026
Competitor Intel with Market Pulse
Competitor benchmarks on Instagram, YouTube and the TikTok ad library, plus a weekly market read with sources and search trends.
September 2026
Client access groups
One access definition for every login of a customer, edited once, previewed per member before saving.
September 2026
Charts rebuilt on Apache ECharts
Every chart in the product on one library, with a unified tooltip and a click on any peak that opens the creatives behind it.
August 2026
Reddit Ads, the fifth platform
Reddit joins Meta, TikTok, YouTube and Snapchat, reconciled to the cent against the ad manager.
August 2026
MCP connector
Claude, ChatGPT, Gemini and your own agents read sugarLENS data through OAuth 2.1, with the same numbers the dashboard shows.
August 2026
Monthly report deck
The month as a client-ready slide deck, assembled live from the dashboard, editable and exportable as native PowerPoint.
August 2026
Ad sets in the campaign drill-down
Campaigns open into ad sets and ad sets into creatives, with identity backfilled to 100 percent on every platform.
August 2026
Learnings the AI reads before it judges
Team feedback is distilled into standing rules per brand, each with a measured lift, and read into every new analysis.
August 2026
Organic performance and audience
Paid versus organic per account, traffic lights on every post, and the follower audience by gender, age, country and city.
August 2026
Strategic Analysis: brand recall and message recall
Every cut reports the second the brand appears and how much of the audience was still watching.
July 2026
Social listening and the community inbox
Comments from Meta and TikTok with sentiment, one inbox to reply, hide and route across every brand.
July 2026
Revenue and ROAS
Purchase value and ROAS from the Meta and TikTok pixels, end to end.
June 2026
Media planning and the what-if simulator
Plan grid, benchmarks, Excel import and export, and a simulator that shows what a budget change does to the KPIs.
June 2026
Export to PowerPoint, PDF and Excel
Any client tab becomes a themed deck with native charts.
May 2026
Countries, creators and forecasts
Per-country metrics on every view, performance by creator, and damped-trend forecasts per client and platform.
April 2026
Three platforms, one dashboard
YouTube and TikTok join Meta. Client logins, the AI assistant and the creative feedback loop ship in the same month.
March 2026
sugarLENS is born
Meta ad ingestion, the ranking engine and the first AI video analysis.