Benchmark report

Paid social benchmarks, German market, updated daily

Median CPM, click-through rate, watch time and engagement across the brands sugarLENS analyses, per platform and per sector. Real numbers from real delivery, never a single client.

By platform · By sector · Whole portfolio

CPM · CTR · Avg. watch time · Engagement rate

How to read this: every cell is the median of the blended value per brand, so no single spender dominates it. A cell is only published when at least 3 brands contributed. Platforms with fewer advertisers count in the portfolio line only. CTR is measured on traffic campaigns, watch time on branding campaigns. TikTok reports watch time per person, Meta and YouTube per impression, so the platforms are not compared with each other.